How a new website gave a global company a global presence and increased leads by 500%

The Mission

Company: Universal Instruments Corporation

Product: Electronics assembly automated manufacturing equipment

Project Partners: Customer graphic design & marketing communications team

Task: Create a lead generating website that markets multiple high-complexity product lines to a global customer base.

The Services

Strategic Planning

  • Researched customer products & industry
  • Outlined website framework
  • Identified lead capture techniques & necessary website functionality


  • Recommended WordPress as preferred content management system
  • Selected host with global content delivery network (CDN) for optimal download speeds around the world
  • Selected language translation management system for professional multi-lingual capability


  • Assisted internal design staff with style sheet, page layouts & various graphics


  • Back-end hosting & website database setup
  • Webpage template development
  • WordPress theme customization
  • Plugin selection & implementation

The Result

In the case of Universal Instruments, we worked closely with their marketing team and came up with a customized service package that took their internal capabilities into consideration and provided services that filled in the gaps.

The result is a visually stunning website that took some very complicated subject matter and provided a clear and simple path for the customer to identify the perfect product and then be converted into a qualified sales lead. To-date, the website is available in English, Chinese and German, and provides a seamless experience throughout the entire site for its global customers.

The new website provided Universal Instruments with a great SEO platform for creating keyword-rich content, both on the customer-facing web pages and search engine websites. We designed and developed features specifically for generating website sales leads and distribution to the appropriate regional and product managers throughout the world. The result is drastically improved search engine rankings and a website that is generating 500% more qualified leads per month!

“Qualified website leads have increased over 500% since launching our new site less than a year ago. Thanks to the Voxel team, we now have a solid lead generating website that caters to our global customer base.”

UNIVERSAL INSTRUMENTS CORPORATION – Jeff Zopff, Global Marketing Communications Manager

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Justin PoetUIC Case Study